The first step to designing the ideal user experience is a thorough knowledge of the brand, including its business activities and target audiences. Based on that knowledge, you can create a comprehensive strategic plan detailing the changes required in the process allowing users to browse the site.
Research
Studying business activity, targeting audiences, and honing in on the main value offered by the brand
Analyzing the relevant market to understand difficulties, advantages, and demand for your brand.
In-depth knowledge of competitors and their comparative advantages and disadvantages.
Setting clear goals and objectives (KPIs).
Strategy
Planning and defining parameters for measurement through various statistical tools - for making informed decisions about changes in the user experience, and for future measurement of the changes that will be made.
Characterization of the site's visual changes in accordance with the behavior of the users measured - accessibility of the content and its design elements.
Website content planning based on business branding, ease of use, and SEO requirements.
Creating a strategic plan detailing the tasks to be performed - depending on brand preferences and business potential, and maximizing results in the shortest possible time.
2. Creation
In this stage, we will redesign select parts of the strategic plan based on statistical data in order to improve user experience on the site. We will also open the preferred sketches of pages on the site.
Design
Taxonomy
Sketches
Shields
Prototypes
Functionality Testing
Coding
Writing Code
Checking QA
Test-Run / Official Launch
3. Analytics
In this stage, we will measure the changes that have occurred in the behavior of potential customers who are surfing the sections of the site where the design was changed. Based on this data, we will readjust the changes we made if necessary.
Measurement
Comprehensive statistical testing: click maps, scrolling tests, dedicated page performance measurements, and more.
Cross-statistics with business KPIs.
Creating a document of conclusions and recommendations for how to continue.
Change and Repeat
Reevaluation – deciding which design changes are required to further improve the browsing process on the site.
Treatment of bugs found during the various measurements.
Focusing on the weak points where the most customers abandon the site.
Development of new features and modules as per the recommendations document.
Gathering new information and drawing conclusions.
Customized user experience
It's important to us to customize a user experience that is convenient for all the different audiences on our site.
traffic sources
traffic sources
Comparison and analysis of browsing activities on different traffic sources - for example, funded activities, organic traffic, and social networks.
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devices
devices
Comparison and analysis of browsing activities on different devices - for example, mobile, desktop, and tablet.
target audience
target audience
Comparison and analysis of browsing activities on different traffic sources - for example, funded activities, organic traffic, and social networks.
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