When designing a Magento site in particular, it is important making sure that both the UX and the UI are professionally designed to minimize conflicts and maximize sales.
Magento Design Options
There are two key approaches to designing a Magento website, where you can choose either one and even choose something in the middle.
Using a Template
Many designers worldwide have created excellent, ready-to-use templates for all Magento versions. Templates are a great starting point for the Magento users out there, leaving them to simply slightly modify the template in a way to suit the brand and add the desired content & products after installing the desired template. The next thing left to do is launching the new pride and joy.
There are suitable templates for almost every industry you can think of: fashion, sports, pharmaceuticals, travel & leisure and more. For the real majority of it, these templates are well-designed and responsive.
Bottom line is, using a template is the most common way to build a Magento website.
Saves time and money spent on crafting a designing from scratch.
Competitors may use the same template (lack of uniqueness), UX pitfalls, flexibility issues.
A brand that aims for a unique, one-of-a-kind store, can decide to create a website design, specifically tailored to their needs. This option requires highly skilled Magento professionals that can effectively integrate a customized design to the platform's capabilities. When designing from scratch, Girit focuses on creating the best possible user experience for the targeted audience.
Full flexibility, uniqueness and better UX.
Requires additional resources dedicated to planning, designing and coding.
As mentioned, there is a way of combing the two options, by using a template and modifying its design to functionally to suit your needs.
We, at Girit, will walk you through the decisions, to help "break" the template, according to the business objectives and requirements.